Business Value of Social Networking
Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
How To Gain Media-Exposure To Build Your Business
You know that old saying, there’s no such thing as bad press? Well you don’t have to resort to bad press to get some media exposure. Here are a few…
Seva Cafe: Love All, Serve All
Seva Cafe in Ahmedabad, India is redefining the idea of a fine dining experience. Operated on the principle of a “gift economy,” this restaurant serves food at no charge. Diners…
Top 5 Tools for Streamlining Twitter
Now that twitter has taken flight, there are dozens of tools available to streamline the process and make you more productive. If you are an avid Twitter user, these five…
Social Media Marketing: Time Trap or Opportunity Magnet?
New Study Reveals the Answers. This new report exposes the best tools and benefits of social media marketing. A surprising 64 percent of marketers are spending five or more hours…
Using Auto-responders in B2B Demand Generation
Auto-responders have been around for a long time and in B2C marketing they have been used to engage customers, convert them into repeat buyers, to up-sell and cross-sell and to…
Boost Marketing Results with Integrated Campaigns
Integrated campaigns could be the answer to improving your marketing results in this tough economy. It was one of the recommendations made by a panel of marketers and analysts at…
White Papers Prove Their Worth Once Again
Technical and b-to-b marketers usually include white papers in their marketing mix. Now, there’s even more evidence that they are indeed valuable in influencing the buying decision. Eccolo Media, a…
Yesterday’s Nerdy White Paper Becomes Today’s Top Marketing Weapon
The white paper – what began as a wordy, complicated, techie document has become the cool, neat catalyst for generating insatiable demand, and freelance writers are cashing in with corporate content…