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Industrial & Manufacturing Marketing Articles

Seva Cafe: Love All, Serve All

By: Achinta Mitra
May 17, 2009
Reading Time: 1 minute

Seva Cafe in Ahmedabad, India is redefining the idea of a fine dining experience. Operated on the principle of a “gift economy,” this restaurant serves food at no charge. Diners enjoy meals that have been paid for by those who came before them. And what patrons contribute is a matter entirely up to them. “You pay from your heart,” explains one of the many volunteers who cook, clean and serve at the restaurant. “The idea is to promote the idea of giving.”

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 35+ years of practical manufacturing and industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., a manufacturing marketing agency in Houston, Texas. Read Achinta's story here.
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