Focus on Content in B2B Marketing
Lately all the talk in B2B marketing has centered on social media. However, to be successful with social media, you have to provide real value and that usually comes from…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
The Distribution Trap – How Innovations Become Commodities
I read an eye-opening article by Andrew R. Thomas, PhD Assistant Professor of International Business, University of Akron and the Editor-in-Chief, Journal of Transportation Security. He has outlined what is…
Generating More “Educated Leads” on a Small Budget
Doing more with less is pretty much the mantra du jour in industrial and B2B marketing these days. How does one generate high quality, educated leads, not just site visitors…
Social Media and B2B Marketing Do Pair Well
For a while, it was difficult to find hardcore data to make a business case for social media. I’m happy to see that’s no longer the case. Just this week,…
The 6 essential rules of a website redesign – Ignore them at your peril
Is you current website an asset or a liability? Is it so outdated that you avoid sending prospects and customers to your site? It may be time to invest in…
Are You Creating Irresistible Offers with Your Email Marketing?
Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to…
Driving Traffic to Your Homepage All the Time May Be a Big Mistake
You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You begin to see great results with hundreds of new…
101 Tips from 50 Small Business Bloggers
I came across an incredible blog post recently that I think every small business owner should read. As an entrepreneur your days are probably packed with items that need your…
Content Creation Made Easy
Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer’s block or…