Industrial & Manufacturing Marketing Articles

Invest in Content Marketing During a Recession

Achinta Mitra January 12, 2009

In a recent survey (December 2008) done by Junta42, 56% of marketing- and publishing-decision makers plan to increase their content marketing spending for 2009 (31% increase significantly, 25% increase slightly).…

Making a Statement with White Papers

Achinta Mitra December 29, 2008

In a recent forum, someone asked the question, what are white papers? This was my response. White papers are a form of marketing communication that fill a gap that most…

7 Key Components of a Successful Lead Generation System

Achinta Mitra November 18, 2008

After evaluating lead automation solutions from several vendors, I have developed my own list of seven key components that make up a successful lead generation system. A strategic lead automation…

Automating Lead Generation and Management

Achinta Mitra November 11, 2008

Why is it important to automate lead or demand generation efforts in B2B marketing? Because proving ROI is critical. Marketers everywhere are under tremendous pressure to prove marketing ROI. You have…

The Gender Gap in Social Networking

Achinta Mitra October 23, 2008

It is no secret that the whole social networking phenomenon got started with the younger generation. However, there is a distinct gender gap as its acceptance has grown to become more mainstream. Rapleaf has…

Have You Heard of Sales 2.0?

Achinta Mitra October 14, 2008

While I was researching sales and marketing automation solutions, I came across several videos that were talking about Sales 2.0. I found them on allbusiness.com. It is true that they…

Should You Set Your Content Free?

Achinta Mitra September 30, 2008

I’m wrestling with this question on a site redesign project that we are working on. The client has co-authored a highly technical but a solution driven white paper. It is…

Is the New Alphabet Soup of Marketing “M’m! M’m! Good?”

Achinta Mitra September 23, 2008

First, a little history: The 4 Ps describing the strategic position of a product in the marketplace were first used in 1948 when James Culliton said that a marketing decision…

What Do You Make of Social Media?

Achinta Mitra September 8, 2008

I was looking for case studies and ROI data to build a business case for Social Media in B2B marketing. It wasn’t easy to find any solid proof until I…

Industrial & Manufacturing Marketing Articles

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