Industrial & Manufacturing Marketing Articles

How to Use a B2B Blog to Win Customers and Influence Prospects

Achinta Mitra May 21, 2010

I admit my headline is a play on Dale Carnegie’s bestseller, “How to Win Friends and Influence People.” This timeless classic, one of the first bestselling self-help books published in…

Top 10 Clichés to Avoid in B2B Marketing Content

Achinta Mitra May 18, 2010

You can find plenty of clichés used (overused?) in B2B marketing content. Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? I…

7 Strategies for Using Content to Market Industrial Products

Achinta Mitra May 14, 2010

I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. It is heartening to see that content is at the…

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead Generation

Achinta Mitra May 11, 2010

I recently read a news release put out by Infogroup on their SalesPulse Survey of B2B sales professionals conducted jointly with OneSource, an Infogroup company. Some of the findings match…

The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation

Achinta Mitra May 7, 2010

For as long as I can remember, B2B marketers have considered lead generation as their primary focus. Organizations are spending considerable amounts of time and money on tracking and measuring…

Using Content to Move Prospects Forward in the Sales Cycle

Achinta Mitra May 5, 2010

We often think of online content as the text on a web or blog page. The focus there is to optimize it for keywords or phrases for people to find…

How to Make Your Business Blog Be All It Can Be

Achinta Mitra May 3, 2010

Remember the U.S. army’s “Be All You Can Be” campaign? An incredibly successful and popular recruiting slogan was used for over 20 years until it was retired in 2006. How…

7 “Rs” for B2B Marketing Content Planning

Achinta Mitra April 30, 2010

[This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating…

A Blogging Style to Call Your Own

Achinta Mitra April 28, 2010

Creating a blog is not too difficult but building an active community around it is. Not everyone is a natural born blogger. It takes time and practice to find and…

Industrial & Manufacturing Marketing Articles

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