Optimizing Your WordPress Business Blog
Probably the biggest benefit of creating a business blog is to engage with your readers, build deeper relationships and convert most of them into paying customers. However, none of that…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Industrial and B2B Customer Engagement Simplified
More and more industrial and B2B marketers now view customer engagement as the key to driving incremental sales and revenues. However, accurately defining and measuring customer engagement in complex business…
The Disconnect Between B2B Content Marketing and Customer Engagement
While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they will want to contact you…
5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers
If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers. Today, technical buyers and…
Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?
To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that…
Is Content Curation an Easy Way for Content Marketers to Do More With Less?
Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.…
Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems
Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Of course, Marketing Automation alone cannot live up to those…
Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell
Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation. What I do want to talk about here…
What Not To Do For Better B2B Customer Relationships
Building a trusting relationship in complex industrial sales is hard enough without things being messed up even more because your sales reps fail to do the basics. It helps a…