Industrial & Manufacturing Marketing Articles

Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Achinta Mitra October 7, 2010

Lead scoring has become very important in today’s B2B marketing. Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process.…

High-Performance Email Marketing for Attracting and Engaging Industrial Buyers

Achinta Mitra October 2, 2010

In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness. According to SirrusDecisions research,…

Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Achinta Mitra September 27, 2010

Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours…

B2B Lead Generation Using a Business Blog

Achinta Mitra September 20, 2010

In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. In order to satisfy the demands of the C-suite, the marketing department usually provides…

Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle

Achinta Mitra September 13, 2010

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs.…

Content Auditing and Mapping it to the Industrial Buy Cycle

Achinta Mitra September 3, 2010

These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size…

Is Your Industrial Website Still Just a Business Card?

Achinta Mitra August 24, 2010

Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should…

5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers

Achinta Mitra August 20, 2010

Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is different. Sure, they are human…

The Twofold Benefit of Optimizing Marketing Content

Achinta Mitra August 17, 2010

Online optimization is usually associated with natural or organic search engine optimization (SEO). Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy.…

Industrial & Manufacturing Marketing Articles

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