Industrial & Manufacturing Marketing Articles

Use Content Marketing to Manage Industrial Sales Funnels

Achinta Mitra October 25, 2011

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads Maximize the middle of the funnel (MoFU)…

Are Community Forums Good for Manufacturers and Industrial Companies?

Achinta Mitra October 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a…

What You Ought to Know About Inbound Marketing

Achinta Mitra October 14, 2011

Confused about Inbound Marketing? Never heard of it? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. [youtube…

Making Your Industrial Website Be All It Can Be

Achinta Mitra October 10, 2011

Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over…

Inbound Marketing Must Set the Table for Industrial Sales

Achinta Mitra October 1, 2011

In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see…

Using E-mail Marketing for Lead Generation

Achinta Mitra September 26, 2011

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a…

Website Content Must Address What’s Keeping Engineers up at Night

Achinta Mitra September 21, 2011

Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk Security Compliance Does your website content…

Content – The Biggest Hurdle in Digital Marketing for Manufacturers

Achinta Mitra September 12, 2011

Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. Yet, many of these industrial companies are struggling to implement digital marketing…

Industrial Blog Sites Revisited

Achinta Mitra September 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed…

Industrial & Manufacturing Marketing Articles

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