Industrial & Manufacturing Marketing Articles

Making Industrial E-mail Marketing More Relevant

Achinta Mitra September 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that…

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Achinta Mitra August 26, 2011

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school…

Small Manufacturers Use Social Media Effectively

Achinta Mitra August 16, 2011

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers,…

How Blogs Help Manufacturers Enter New Markets

Achinta Mitra August 11, 2011

The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat…

Don’t Take “Selling” Out of Content Marketing

Achinta Mitra August 1, 2011

Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. These are all great at soft selling without irritating the customer. No…

Manufacturer Successfully Uses a B2C Online Marketing Tactic

Achinta Mitra July 25, 2011

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in…

Where Industrial Websites are Falling Short

Achinta Mitra July 18, 2011

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half…

Problem-centric Industrial Marketing

Achinta Mitra July 12, 2011

Please indulge me if my headline made you go “Huh?” Read on… Industrial and manufacturing marketers are trained to sell solutions. Nobody buys product features, they want solutions. That’s marketing…

How an Industrial Distributor Uses Content Marketing Effectively

Achinta Mitra July 7, 2011

Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing…

Industrial & Manufacturing Marketing Articles

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