Industrial & Manufacturing Marketing Articles

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Achinta Mitra July 1, 2011

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. This was one of the findings in a recent study published by GlobalSpec.…

Subscribers to Free Content are NOT Leads

Achinta Mitra June 22, 2011

I’ve heard some of my manufacturing clients call their subscribers to free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate…

Why Industrial Companies and Manufacturers Struggle with Content Marketing

Achinta Mitra June 17, 2011

Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective…

Build Industrial Websites as Dynamic Blog Sites

Achinta Mitra June 11, 2011

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead…

Industrial Blogs for Lead Generation Using Inbound Marketing

Achinta Mitra June 4, 2011

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Upper management asking you to fill the pipeline with…

Innovative Uses of QR Codes by the AEC Industry

Achinta Mitra June 1, 2011

Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all…

How Manufacturers can Resurrect Product Content from the Dead Zone

Achinta Mitra May 26, 2011

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well…

Is Mobile Marketing Right for Industrial Companies?

Achinta Mitra May 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their…

Thought Leadership: Marketing Engineering Services with Technical Articles

Achinta Mitra May 11, 2011

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For…

Industrial & Manufacturing Marketing Articles

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