Don’t Let Lack of Content Stop You from Blogging
The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focused too much on you, your products or your company. I agree.…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Industrial Content Reengineering for Improving WIIFM Relevance
The challenge for many industrial marketers is making their content relevant to their prospects and customers. Industrial sales cycles are usually several months long and involve numerous people in different…
How a Global Distributor’s Online Community for Engineers Pays Rich Dividends
Building a thriving online community around your social media strategy takes a lot of hard work. Sometimes it feels like you are operating in a vacuum where nobody seems to…
Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “B2B Lead Generation without Lead…
How Videos Tell Compelling Stories About Consulting Engineering
In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing) I had mentioned that 48% of manufacturers were using videos as part of their content marketing. That…
Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers
It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance…
Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies
My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.” This playbook is not about marketing theories, it is based on our accumulated experience and expertise…
B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies
For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or…
Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies
As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites…