Create a Content Series for Industrial Marketing
Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Top 10 Industrial Marketing Posts of 2011
As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during…
2012 Content Marketing Trends for Manufacturers and Industrial Companies
I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.…
When the Going Gets Tough, B2B Marketers…
…fall back on tried-and-true marketing tactics that they have relied on for years. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven…
Creating Digital Content for Industrial Marketing
“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I…
Cool Stuff Manufactured in America
In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.” Manufacturing…
10 New Google Algorithm Changes Announced
Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is…
Content Marketing Delivers Lead Insight to Sales
It is true that industrial buyers are more in charge of the buying process today than ever before. Even though the process of buying industrial products and services has not…
Retrofitting Blogs and Converting Industrial Websites into Blog Sites
I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. A sure sign of that is the number of conversations that I have had recently…