Industrial & Manufacturing Marketing Articles

E-commerce: An Important Channel for Industrial Sales

Achinta Mitra May 22, 2012

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online…

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Achinta Mitra May 15, 2012

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am…

Industrial Content Marketing with Purpose

Achinta Mitra May 7, 2012

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk…

You’ve Got Traffic. Now What?

Achinta Mitra May 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your…

Content Marketing for Engineers

Achinta Mitra April 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred…

Industrial Marketing Company Celebrates 25 Years in Business

Achinta Mitra April 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with…

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Achinta Mitra April 9, 2012

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that…

Manufacturing Infographics for Content Marketing

Achinta Mitra April 2, 2012

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex…

Do You Believe in Industrial Websites?

Achinta Mitra March 23, 2012

Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I…

Industrial & Manufacturing Marketing Articles

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