Industrial & Manufacturing Marketing Articles

Manufacturers Need Lead Management to Close the RFQ Gap

Achinta Mitra March 16, 2012

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request…

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Achinta Mitra March 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social…

Industrial Blogs and Their Benefits-Challenge Duality

Achinta Mitra March 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand…

Manufacturers: Don’t Start a Lead Generation Campaign without Sales

Achinta Mitra February 24, 2012

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead.…

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Achinta Mitra February 12, 2012

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to…

Align Industrial Websites with Sales Process

Achinta Mitra February 3, 2012

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your…

Industrial Marketing Content that Helps Buyers

Achinta Mitra January 25, 2012

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may…

Website Evaluation Comes Before Site Redesign

Achinta Mitra January 18, 2012

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results (SEO – Organic Search Engine Optimization) and/or…

Internal Links – the Secret Sauce for DiY SEO

Achinta Mitra January 10, 2012

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To…

Industrial & Manufacturing Marketing Articles

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