Industrial Marketing Plan: A 3-Phase Approach
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for the next year. As an…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Content Marketing for Industrial Companies – Is There Content Overload?
There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much…
BANT May Not Work in Qualifying Leads for Industrial Sales
Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. It…
Digital Marketing for Manufacturers: Making a Business Case
Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones…
Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies
I will be co-hosting a webinar with John Hayes of ENGINEERING.com on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a…
SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy
I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying…
Lead Generation for Industrial Companies is a Process not a Campaign
I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t…
Most Industrial Websites Miss the Mark
I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to…
Email Marketing for Manufacturers and Industrial Companies
Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got…