Industrial & Manufacturing Marketing Articles

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Achinta Mitra October 24, 2016

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s…

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Achinta Mitra September 19, 2016

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers.…

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Achinta Mitra August 19, 2016

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? According to the…

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Achinta Mitra August 2, 2016

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on…

Industrial Content Marketing Fails to Engage with Target Audience

Achinta Mitra July 14, 2016

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.…

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Achinta Mitra June 24, 2016

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. They are: Lack of awareness about them among engineers and industrial buyers…

Industrial Content Marketing Boosts Sales for Distributors

Achinta Mitra June 1, 2016

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no surprise. The real problem however lies…

How Industrial Marketing Influences Buyers

Achinta Mitra May 13, 2016

Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that fact. That’s because these industrial…

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Achinta Mitra April 21, 2016

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience. Engineers regardless of…

Industrial & Manufacturing Marketing Articles

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