Industrial & Manufacturing Marketing Articles

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Achinta Mitra April 4, 2016

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s…

Industrial Content Marketing’s Role in Sales

Achinta Mitra March 11, 2016

You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it. The Content Marketing Institute found that 81% of business-to-business…

How Manufacturing Content Marketing Sets the Table for Sales

Achinta Mitra February 19, 2016

I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other…

Marketing Engineering Services with Content

Achinta Mitra February 8, 2016

Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in…

In Industrial Lead Generation, a Lead is a Lead, Right?

Achinta Mitra January 14, 2016

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main…

Content Marketing for Manufacturers: What’s real and what’s hype?

Achinta Mitra January 5, 2016

If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are…

No Digital Marketing for Manufacturers = Marketing in the Past

Achinta Mitra December 4, 2015

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results,…

How Industrial Companies are Stuck on SEO for Content Marketing Strategy

Achinta Mitra November 17, 2015

I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. In other words, the entire focus…

Content Industrial Buyers Want from Supplier Websites

Achinta Mitra November 2, 2015

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Their target audience—engineers and industrial buyers are using digital media…

Industrial & Manufacturing Marketing Articles

Latest Articles on Industrial and Manufacturing Marketing