Industrial & Manufacturing Marketing Articles

Industrial Content Marketing – Selling the Problem not Just Solutions

Achinta Mitra May 1, 2015

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want…

Content Marketing for Manufacturers: Overcoming Writer’s Block

Achinta Mitra April 15, 2015

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said…

Why do so Many Industrial Website Redesigns Fail?

Achinta Mitra March 23, 2015

This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to…

Why are Manufacturers Still Struggling with Content Marketing?

Achinta Mitra March 6, 2015

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may…

Marketing to Engineers is a Big Challenge

Achinta Mitra February 16, 2015

Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are…

Content Marketing for Manufacturers Must Go Deeper than ToFu

Achinta Mitra January 26, 2015

Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and…

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Achinta Mitra January 9, 2015

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content…

Planning Your Industrial Marketing Strategy for 2015

Achinta Mitra December 3, 2014

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial…