Industrial & Manufacturing Marketing Articles

Industrial Content Marketing for Engineers to Make a Buy Decision

Achinta Mitra May 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. There is a big challenge faced…

Industrial Marketing – Budgets, Challenges and Performance

Achinta Mitra April 20, 2018

Curious about how your peers and the competition are spending their industrial marketing dollars? You are in the right place at the right time. I just finished reading the research…

Use industrial content marketing to enable sales

Achinta Mitra March 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going…

Why Industrial Content Must Be More Customer-Centric

Achinta Mitra February 20, 2018

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Of course, it is important to have technically accurate and up-to-date product information…

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Achinta Mitra January 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North…

Happy Holidays

Achinta Mitra December 18, 2017

As 2017 draws to a close, I’d like to thank all of you for being regular readers of this blog. Some of you have become new clients. I truly appreciate…

How do Engineers Use Content in Their Buying Decision?

Achinta Mitra November 27, 2017

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. Datasheets, case studies and how-to videos have always been popular with this target audience. However,…

Stop Your Industrial Website Redesign from Derailment

Achinta Mitra October 12, 2017

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on…

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Achinta Mitra August 26, 2017

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the…

Industrial & Manufacturing Marketing Articles

Latest Articles on Industrial and Manufacturing Marketing