Industrial Website Redesign and Content Marketing Strategy are Connected
An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks.…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
Industrial Marketing for Manufacturers: New Research Findings
Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about…
Have Concerns About Inbound Marketing for Manufacturers?
Conversations about inbound marketing for manufacturers invariably lead to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve…
Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing
Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to…
Manufacturing Content Marketing Can Be Confusing and Difficult
I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for…
The Importance of Industrial Email Marketing for Targeting Engineers
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing…
Industrial Lead Generation for Sales – It’s Complicated!
Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not…
Measuring ROI of Industrial Content Marketing is Difficult
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures…
Industrial Buyers – Their Preferences and How to Market to Them
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits…