HubSpot – Marketing Automation
HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It…
Industrial & Manufacturing Marketing Articles
Latest Articles on Industrial and Manufacturing Marketing
SiteGround – Web Hosting
Tired of a slow-loading site or your site being down often? Those are typical problems with inexpensive shared hosting. Don’t want to pay the high cost of a managed hosting…
WordPress Training – WP101
Are you responsible for managing your WordPress site? Are you new to WordPress and need to get up to speed quickly? Then WP101 is perfect for you. You can always…
Unique Challenges of Manufacturing Content Marketing in 2019
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Lisa Murton Beets (@LisaBeets), Research…
Industrial Blogging – An Underutilized Content Marketing Tactic
Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while…
Making Email the Foundation of Industrial Content Marketing
You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with…
Industrial Content Marketing that Engages Engineers
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers,…
Industrial Website Redesign for Marketing to Engineers
An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the…
Industrial Email Marketing for Engaging Engineers and Technical Professionals
Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated…