Why do so Many Industrial Website Redesigns Fail?
This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to…
Category: Industrial Websites
Planning Your Industrial Marketing Strategy for 2015
I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial…
Industrial Website Redesign: Content Before Design
Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there…
Industrial Web Design – Visit to Call is Not Automatic
Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or wrong, this is the primary call…
Industrial Website Redesign Should Fit Your Sales Process
I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to redesign our industrial website.” Great news, right? Not exactly and…
Priming Industrial Websites for Content Marketing
Many of my industrial clients are starting to plan and budget for 2014. High on their list of priorities is redesigning their industrial websites. A welcome change in these discussions…
Why Many Industrial Websites Underperform
There are many reasons for an industrial website’s failure to deliver anticipated results. The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs…
9 Must-Have Content Assets for Successful Industrial Websites
Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list…
Does Your Website Content Meet the Needs of Industrial Buyers?
When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to…
Responsive Web Design Becoming Important to Industrial Companies
Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck…