Industrial Websites Archives | Page 2 of 7 | Tiecas–Manufacturing Marketing Agency in Houston, TX

What Content do Engineers Want When Visiting Websites?

Achinta Mitra October 18, 2022 No Comments

What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most…

Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Achinta Mitra June 16, 2022 1 Comment

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in…

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Achinta Mitra May 20, 2020 1 Comment

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting…

5 Critical Components of a Successful Website Design for Manufacturers

Achinta Mitra November 5, 2019 No Comments

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing…

Industrial Buyers – Their Preferences and How to Market to Them

Achinta Mitra January 11, 2019 2 Comments

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits…

Industrial Website Redesign for Marketing to Engineers

Achinta Mitra July 15, 2018 No Comments

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the…

Stop Your Industrial Website Redesign from Derailment

Achinta Mitra October 12, 2017 No Comments

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on…

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Achinta Mitra August 19, 2016 1 Comment

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? According to the…

Industrial Marketing Plan: A 3-Phase Approach

Achinta Mitra October 12, 2015 7 Comments

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for the next year. As an…

Most Industrial Websites Miss the Mark

Achinta Mitra June 4, 2015 2 Comments

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to…

Category: Industrial Websites