Industrial Marketing Archives | Page 4 of 9 | Tiecas–Manufacturing Marketing Agency in Houston, TX

Why Industrial Marketing Plans and Strategy Must Go Together

Achinta Mitra June 15, 2020 No Comments

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However,…

Content Preferences of Engineers and Industrial Buyers

Achinta Mitra March 12, 2020 No Comments

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem…

Industrial Marketing in 2020 and Beyond

Achinta Mitra January 3, 2020 No Comments

Happy New Year! I recently had a very interesting conversation with Pete Hoelscher, the Acting CEO of IEEE GlobalSpec. He shared his thoughts on the state of industrial marketing in…

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Achinta Mitra December 4, 2019 3 Comments

Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all…

Marketing to Millennial Engineers

Achinta Mitra October 22, 2019 No Comments

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key…

How Industrial Distributors Can Use Content Marketing

Achinta Mitra October 7, 2019 1 Comment

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show…

Industrial Marketing Budgeting and Planning

Achinta Mitra September 26, 2019 2 Comments

Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “ʼTis the Season.” Things begin to get very hectic as we go deeper…

Industrial Marketing for Manufacturers: New Research Findings

Achinta Mitra August 20, 2019 1 Comment

Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about…

Making Email the Foundation of Industrial Content Marketing

Achinta Mitra September 13, 2018 1 Comment

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with…

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Achinta Mitra June 19, 2018 No Comments

Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated…

Category: Industrial Marketing