Industrial Marketing Archives | Page 3 of 9 | Tiecas–Manufacturing Marketing Agency in Houston, TX

Marketing to Engineers—Why Digital is the Dominant Strategy

Achinta Mitra February 16, 2022 1 Comment

Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for…

Industrial Marketing: What Manufacturers Need to Know

Achinta Mitra November 4, 2021 6 Comments

Industrial marketing, or as some refer to it as manufacturing marketing, is very different from B2C marketing. In my experience working with manufacturers and engineering companies, I’ve found differences with…

Industrial Blogging Requires Commitment and Perseverance

Achinta Mitra October 20, 2021 No Comments

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources…

E-Commerce for Manufacturers and Distributors—What You Need to Know

Achinta Mitra September 15, 2021 1 Comment

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However,…

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Achinta Mitra August 20, 2021 3 Comments

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered…

3 FAQs About Manufacturing Content Marketing

Achinta Mitra June 15, 2021 No Comments

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me…

Industrial Customer Journey and the Digital Experience

Achinta Mitra May 17, 2021 10 Comments

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just…

How to Make Industrial Email Marketing Work for You

Achinta Mitra March 3, 2021 No Comments

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when…

Industrial Marketing—You Want Coaching With That?

Achinta Mitra August 19, 2020 No Comments

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the…

Unique Challenges in Manufacturing Content Marketing

Achinta Mitra August 4, 2020 No Comments

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts.…

Category: Industrial Marketing