Industrial & Manufacturing Marketing Articles

What Content do Engineers Want When Visiting Websites?

Achinta Mitra October 18, 2022

What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most…

Lead Generation for Manufacturers: Understanding the Alphabet Soup

Achinta Mitra September 26, 2022

[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time…

Using Manufacturing Blogs for Lead Generation

Achinta Mitra August 24, 2022

Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. However, writing and publishing…

Email Marketing for Manufacturers—Engage With Engineers and Industrial Professionals

Achinta Mitra July 19, 2022

Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of…

Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Achinta Mitra June 16, 2022

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in…

How Industrial Marketing for Manufacturers Helps in Building New Relationships

Achinta Mitra May 25, 2022

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why…

Industrial Marketing is Not Just for ToFU

Achinta Mitra April 25, 2022

Industrial marketing has become more digital now than in the past. (See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and…

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Achinta Mitra March 22, 2022

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that…

Marketing to Engineers—Why Digital is the Dominant Strategy

Achinta Mitra February 16, 2022

Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for…

Industrial & Manufacturing Marketing Articles

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