Industrial & Manufacturing Marketing Articles

Make Industrial Email Marketing Mobile Responsive

Achinta Mitra October 22, 2013

Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing…

Use Content to Uncover Tacit Know-how Inside the Minds of Engineers

Achinta Mitra October 14, 2013

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics…

Industrial Content Marketing for Accelerating Sales Pipelines

Achinta Mitra October 7, 2013

Manufacturers and industrial companies that believe in content marketing are seeing good results from their efforts. However, most of the success is at the beginning of the sales pipeline or…

Priming Industrial Websites for Content Marketing

Achinta Mitra September 29, 2013

Many of my industrial clients are starting to plan and budget for 2014. High on their list of priorities is redesigning their industrial websites. A welcome change in these discussions…

Marketing Automation Alone Can’t Deliver ROI for Industrial Companies

Achinta Mitra September 12, 2013

Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why…

Why Many Industrial Websites Underperform

Achinta Mitra September 3, 2013

There are many reasons for an industrial website’s failure to deliver anticipated results. The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs…

Storytelling in Industrial Content Marketing

Achinta Mitra August 26, 2013

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is a very good reason centuries…

Industrial Email Marketing is NOT Dead

Achinta Mitra August 16, 2013

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to…

Sabotaging Industrial Marketing Hurts Sales

Achinta Mitra August 7, 2013

What is the real purpose of industrial marketing? One can come up with a list of at least half a dozen or more excellent goals. IMO, the single most important…

Industrial & Manufacturing Marketing Articles

Latest Articles on Industrial and Manufacturing Marketing