Sales Strategies Archives | Page 5 of 5 | Tiecas–Manufacturing Marketing Agency in Houston, TX

Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

Achinta Mitra July 20, 2010 2 Comments

To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that…

Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell

Achinta Mitra July 6, 2010 2 Comments

Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation. What I do want to talk about here…

What Not To Do For Better B2B Customer Relationships

Achinta Mitra July 1, 2010 2 Comments

Building a trusting relationship in complex industrial sales is hard enough without things being messed up even more because your sales reps fail to do the basics. It helps a…

B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question

Achinta Mitra June 12, 2010 1 Comment

Do you show prices on your B2B website? Have you struggled to answer that question? You are not alone, most business purchases, especially industrial products don’t lend themselves to a…

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead Generation

Achinta Mitra May 11, 2010 1 Comment

I recently read a news release put out by Infogroup on their SalesPulse Survey of B2B sales professionals conducted jointly with OneSource, an Infogroup company. Some of the findings match…

Using Content to Move Prospects Forward in the Sales Cycle

Achinta Mitra May 5, 2010 No Comments

We often think of online content as the text on a web or blog page. The focus there is to optimize it for keywords or phrases for people to find…

The Distribution Trap – How Innovations Become Commodities

Achinta Mitra April 22, 2010 No Comments

I read an eye-opening article by Andrew R. Thomas, PhD Assistant Professor of International Business, University of Akron and the Editor-in-Chief, Journal of Transportation Security. He has outlined what is…

Have You Heard of Sales 2.0?

Achinta Mitra October 14, 2008 No Comments

While I was researching sales and marketing automation solutions, I came across several videos that were talking about Sales 2.0. I found them on allbusiness.com. It is true that they…

Category: Sales Strategies