Making Your Industrial Website Be All It Can Be
Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over…
Category: Industrial Websites
Website Content Must Address What’s Keeping Engineers up at Night
Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk Security Compliance Does your website content…
Industrial Blog Sites Revisited
The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed…
Manufacturer Successfully Uses a B2C Online Marketing Tactic
I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in…
Where Industrial Websites are Falling Short
First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half…
Build Industrial Websites as Dynamic Blog Sites
For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead…
Digital Marketing for Control Engineers, Machine Builders and Designers
As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what…
Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0
Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating…
ʼTis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. A website redesign is a common marketing…
3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial…