Industrial Marketing in the Age of the Customer
Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO,…
Category: Industrial Marketing
Industrial Marketing, Lead Generation and Sales: It’s Complicated
Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way…
Creating Thought Leadership for Manufacturing and Industrial Companies
Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that…
How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their…
Are Industrial Companies Wasting Their Leads?
No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see…
5 Most Popular Industrial Marketing Blog Posts from 2012
Happy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing…
News Releases in Industrial Content Marketing — Part II
Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Let me start with some findings and statistics from different B2B…
Why Industrial News Releases Make Good Blog Posts
Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products.…
Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar…
What Does a Content Marketing Strategy Mean for Industrial Companies?
I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good…