Industrial Marketing Strategies Archives | Page 4 of 12 | Tiecas–Manufacturing Marketing Agency in Houston, TX

E-commerce: An Important Channel for Industrial Sales

Achinta Mitra May 22, 2012 9 Comments

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online…

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Achinta Mitra May 15, 2012 6 Comments

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am…

Industrial Content Marketing with Purpose

Achinta Mitra May 7, 2012 No Comments

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk…

Industrial Marketing Company Celebrates 25 Years in Business

Achinta Mitra April 14, 2012 5 Comments

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with…

Do You Believe in Industrial Websites?

Achinta Mitra March 23, 2012 7 Comments

Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I…

Manufacturers: Don’t Start a Lead Generation Campaign without Sales

Achinta Mitra February 24, 2012 3 Comments

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead.…

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Achinta Mitra February 12, 2012 No Comments

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to…

Align Industrial Websites with Sales Process

Achinta Mitra February 3, 2012 2 Comments

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your…

Industrial Marketing Content that Helps Buyers

Achinta Mitra January 25, 2012 No Comments

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may…

Create a Content Series for Industrial Marketing

Achinta Mitra January 3, 2012 1 Comment

Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial…

Category: Industrial Marketing Strategies