Industrial Marketing Strategies Archives | Page 10 of 12 | Tiecas–Manufacturing Marketing Agency in Houston, TX

B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question

Achinta Mitra June 12, 2010 1 Comment

Do you show prices on your B2B website? Have you struggled to answer that question? You are not alone, most business purchases, especially industrial products don’t lend themselves to a…

Shortening the Industrial Buy Cycle in 5 Simple Steps

Achinta Mitra June 8, 2010 No Comments

The other day I read an interesting article titled “5 Steps To Shorten The B2B Buying Cycle” by Kerry Spellman, Client Relationship Manager at iProspect. Even though her article is…

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog

Achinta Mitra May 31, 2010 4 Comments

Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your…

How to Use a B2B Blog to Win Customers and Influence Prospects

Achinta Mitra May 21, 2010 7 Comments

I admit my headline is a play on Dale Carnegie’s bestseller, “How to Win Friends and Influence People.” This timeless classic, one of the first bestselling self-help books published in…

Top 10 Clichés to Avoid in B2B Marketing Content

Achinta Mitra May 18, 2010 No Comments

You can find plenty of clichés used (overused?) in B2B marketing content. Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? I…

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead Generation

Achinta Mitra May 11, 2010 1 Comment

I recently read a news release put out by Infogroup on their SalesPulse Survey of B2B sales professionals conducted jointly with OneSource, an Infogroup company. Some of the findings match…

The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation

Achinta Mitra May 7, 2010 1 Comment

For as long as I can remember, B2B marketers have considered lead generation as their primary focus. Organizations are spending considerable amounts of time and money on tracking and measuring…

Using Content to Move Prospects Forward in the Sales Cycle

Achinta Mitra May 5, 2010 No Comments

We often think of online content as the text on a web or blog page. The focus there is to optimize it for keywords or phrases for people to find…

7 “Rs” for B2B Marketing Content Planning

Achinta Mitra April 30, 2010 No Comments

[This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating…

A Blogging Style to Call Your Own

Achinta Mitra April 28, 2010 No Comments

Creating a blog is not too difficult but building an active community around it is. Not everyone is a natural born blogger. It takes time and practice to find and…

Category: Industrial Marketing Strategies