Industrial Content Marketing Archives | Page 4 of 5 | Tiecas–Manufacturing Marketing Agency in Houston, TX

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Achinta Mitra March 22, 2022 No Comments

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that…

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Achinta Mitra January 14, 2022 1 Comment

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how.…

Technical Content Writing is Challenging for Manufacturing Marketers

Achinta Mitra December 9, 2021 4 Comments

You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they…

Manufacturing Content Marketing—The Year It Was and Looking Forward

Achinta Mitra November 17, 2021 No Comments

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since…

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Achinta Mitra August 20, 2021 3 Comments

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered…

Landing Pages for Industrial Lead Generation

Achinta Mitra July 20, 2021 2 Comments

The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a…

Industrial Customer Journey and the Digital Experience

Achinta Mitra May 17, 2021 10 Comments

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just…

Using CAD and BIM Files in Manufacturing Content Marketing

Achinta Mitra March 29, 2021 No Comments

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective…

Content Marketing for Manufacturers is filling the Trade Show Void

Achinta Mitra January 11, 2021 No Comments

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows…

Manufacturing Marketing in the Age of Industry 4.0

Achinta Mitra November 11, 2020 8 Comments

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.”…

Category: Industrial Content Marketing