Inbound Marketing Archives | Page 2 of 13 | Tiecas–Manufacturing Marketing Agency in Houston, TX

Why Industrial Content Must Be More Customer-Centric

Achinta Mitra February 20, 2018 1 Comment

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Of course, it is important to have technically accurate and up-to-date product information…

Overcoming the Challenge of Marketing to Busy Engineers

Achinta Mitra April 24, 2017 1 Comment

Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know…

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Achinta Mitra October 24, 2016 11 Comments

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s…

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Achinta Mitra September 19, 2016 No Comments

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers.…

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Achinta Mitra August 2, 2016 5 Comments

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on…

Industrial Content Marketing Fails to Engage with Target Audience

Achinta Mitra July 14, 2016 No Comments

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.…

How Manufacturing Content Marketing Sets the Table for Sales

Achinta Mitra February 19, 2016 No Comments

I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other…

Marketing Engineering Services with Content

Achinta Mitra February 8, 2016 1 Comment

Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in…

No Digital Marketing for Manufacturers = Marketing in the Past

Achinta Mitra December 4, 2015 No Comments

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results,…

Content Marketing for Industrial Distributors

Achinta Mitra July 7, 2014 2 Comments

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the…

Category: Inbound Marketing