Inbound Marketing Archives | Page 12 of 13 | Tiecas–Manufacturing Marketing Agency in Houston, TX

Why Your Sales Funnel May Run Dry Without a Business Blog

Achinta Mitra January 3, 2011 No Comments

Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the…

Dawning of the Age of Content Marketing in the Industrial Sector

Achinta Mitra November 17, 2010 1 Comment

Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know…

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Achinta Mitra November 5, 2010 No Comments

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according…

3 Business Blogs with Proven ROI from Industrial Companies

Achinta Mitra November 1, 2010 9 Comments

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical…

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Achinta Mitra October 26, 2010 2 Comments

As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic uncertainty still hanging over many…

Marketing Automation vs. Inbound Marketing

Achinta Mitra October 21, 2010 6 Comments

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then…

If You Want Better Leads, Set Your Content Free

Achinta Mitra October 13, 2010 3 Comments

I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of the Blue Turtles. What does…

Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle

Achinta Mitra September 13, 2010 No Comments

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs.…

Content Auditing and Mapping it to the Industrial Buy Cycle

Achinta Mitra September 3, 2010 No Comments

These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size…

The Disconnect Between B2B Content Marketing and Customer Engagement

Achinta Mitra July 29, 2010 No Comments

While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they will want to contact you…

Category: Inbound Marketing