Industrial Content Marketing is NOT New
Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? Product Releases have been a staple of…
Category: Content Marketing
Industrial Blogging Lessons Learned from Working with Technical SMEs
My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily…
Creating Thought Leadership for Manufacturing and Industrial Companies
Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that…
How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their…
9 Must-Have Content Assets for Successful Industrial Websites
Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list…
Does Your Website Content Meet the Needs of Industrial Buyers?
When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to…
Industrial Content Marketing – Dazed and Confused
How many of you remember the song “Dazed and Confused” from Led Zeppelin’s debut album based on a folk song by Jake Holmes? I am finding industrial content marketing in…
Content Creation vs. Content Marketing – There’s a Big Difference
Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of content marketing by now. 91%…
Guest Blogging: An Important Strategy of Industrial Marketing
I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t…
Content Marketing Challenges for Industrial Distributors
Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight…