Industrial Lead Generation Archives | Page 3 of 10 | Tiecas–Manufacturing Marketing Agency in Houston, TX

Marketing Automation Alone Can’t Deliver ROI for Industrial Companies

Achinta Mitra September 12, 2013 6 Comments

Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why…

Storytelling in Industrial Content Marketing

Achinta Mitra August 26, 2013 2 Comments

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is a very good reason centuries…

Industrial Email Marketing is NOT Dead

Achinta Mitra August 16, 2013 No Comments

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to…

Are Industrial Companies Wasting Their Leads?

Achinta Mitra February 25, 2013 3 Comments

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see…

Not All Industrial White Papers Merit Registration

Achinta Mitra February 4, 2013 7 Comments

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to…

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Achinta Mitra October 9, 2012 No Comments

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar…

What Does a Content Marketing Strategy Mean for Industrial Companies?

Achinta Mitra October 1, 2012 3 Comments

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good…

Can Digital Marketing Make the Phone Ring for Industrial Companies?

Achinta Mitra September 24, 2012 No Comments

Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is…

Do You Know the Cost of Maintaining Your Industrial Digital Marketing Status Quo?

Achinta Mitra September 17, 2012 2 Comments

For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top marketing priority according to the…

Why a Content BOM is Crucial to a Successful Industrial Web Design

Achinta Mitra September 2, 2012 4 Comments

Content BOM is not a typo in my headline. Read on… I am amazed how often I find that creating content is an afterthought for people who are considering an…

Category: Industrial Lead Generation