How to Make Industrial Email Marketing Work for You
Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when…
Category: B2B E-Mail Marketing
Industrial Lead Generation – MQL vs SQL
Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart…
Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing
Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news. Keep reading for all…
The Importance of Industrial Email Marketing for Targeting Engineers
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing…
Making Email the Foundation of Industrial Content Marketing
You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with…
Industrial Email Marketing for Engaging Engineers and Technical Professionals
Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated…
Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies
Industrial email marketing is alive and well in 2017 despite what you may have heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports…
Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles
Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply…
Email Marketing for Manufacturers and Industrial Companies
Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got…
Make Industrial Email Marketing Mobile Responsive
Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing…